Chia is currently one of Europe’s fastest growing food ingredients. In Q1 2015, our German chia supplier Naturkost Ubelhor experienced 25% year on year sales growth. Our company is the first to obtain novel food approval to sell a chia beverage in the EU. Given the popularity of the chia beverage category in the USA and the growing demand for chia products in Europe, the potential for a European chia beverage has never been greater. It is our intention to initiate and lead this category with a groundbreaking new product, Aquachia.
Aquachia is a “naturally healthy” beverage that conveniently delivers essential nutrients in the form of unprocessed whole food. Aquachia is whole food nutrition in a bottle.
AquaChia is a refreshing, delicious, and downright chuggable, all-natural chia beverage bursting with nutrient-rich Omega-3s, B-complex vitamins, essential minerals, and antioxidants that provide superior hydration and sustained nourishment.
Aquachia allows the consumer to dispense chia seeds dry into the liquid using innovative dispensing Incap technology. Each bottle of Aquachia contains 6 grams of chia, equating to 1250mg of Omega 3, 2 grams of Dietary Fibre and 1 gram of protein. Aquachia helps you boost your daily nutritional intake and provides the user with a slow release energy, perfect for sustaining the hectic lives of today’s business professionals. Initially, it will come in two variations; Raw, consisting of simply chia and mineral water, and Original, consisting of an agave (organic) sweetened citrus flavor.
Aquachia is aimed at the 22 – 35-year-old professional living in built-up, urban areas. They live fluid lives and seek products that are convenient, healthy and niche. They are heavily influenced by design and become attached to identity brands that fit in with their carefully crafted lifestyles. We estimate that the total size of this target market is 4.5 million people in the UK and Ireland.
As outlined above, Aquachia will be the first chia beverage in Europe, however, it will compete with other naturally healthy products such as coconut water, juices, smoothies, matcha teas and aloe vera drinks.
„We believe that the added value of the Incap should not be underestimated. On the intense market, the effect of the active involvement of your consumer adding the fresh ingredients is a true advantage. This combination with dry chia seeds stored in the Incap, sealed moisture and air-tight until consumption for a functional beverage is the perfect win-win situation.“
Luke Coffey, AquaChia